Thursday, October 27, 2011

"fee-ka"

This is a brief update of were things are at.  We have a tentative timeline that follows like this: Business Plan December 15th,  Build out and raise capital January - March,  Get equipment and set it up April,  Roasting by May and start selling at end of May. I'm very thankful for how things have progressed so far, and at the same time little overwhelmed with all that is going into this. I have finished the Executive Summary of the Business Plan which basically tells who Fika is, what we plan to do, who are customer is and just basic info. I would be willing to let any of you read it if you like, just email me.

Below is segment from the Summary that tells what Fika means and why I went with the name.

Fika Coffee Overview

Fika is a Swedish term meaning “coffee break.”  The word means much more than grabbing a cup of coffee. Fika literally means to take a break, to gather with friends or family, to take a respite.  It is both noun and a verb, and is in essence, as much about the social connection that happens durning the coffee break as it is the coffee.  It is in this spirit that Fika Coffee will roast its beans: with an emphasis on quality coffee and an appreciation for the connection and community that occurs over a well-prepared coffee drink.

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